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Smokey’s goal is to appeal to a younger crowd through a new website. They want this new site to focus on their snowboarding excursions into the backcountry of Whistler. With the addition of the new site up and running the hope to new customers that will provide loyalty to their business for the years to come.

The site must be vibrant, energetic, and most of all appeal to a younger crowd (20’s). They educate others on the two sports they love as well as the mountain environment their customers will be interacting with over their stay in Whistler. For the website, I created a bit more of a 'grunge' look with my heading fonts while keeping the rest of the site clean and legible with sans serifs.